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Candace Kane

Marketing, Sales & Operations Professional

Profile

Candace Kane

Marketing, Sales & Operations Professional

Experienced and energetic Marketing Director with over 20 years of experience effectively managing marketing projects from conception to completion.  Adept in using digital marketing platforms to increase sales and overall productivity. Experienced in preparing and overseeing online and print marketing campaigns driving successful operations for various industry leaders.  Strong organizational, interpersonal and time management skills.  Creative and analytical, pragmatic and result oriented professional determined to build market presence and achieve business goals.

Resume

Resume

Employment
Marketing Director (Business Partner)

Art of Change Renovations and Construction, Ontario

02/2018 - Present

Oversee marketing communications, public relations, promotional events, and advertising. Manage company finances, RFQ’s, and staff/contractors. Managed the company website and digital marketing campaigns. Managed sales team and provided costing for small to large contracts. 

  • Created and launched a new branding strategy – communicate new policies and procedures to staff.
  • Developed digital and social marketing campaigns and promotions.
  • Spearheaded business development initiatives.
  • Helped launch company from Start-up to profitable entity. 
  • Spearhead special events, community outreach, and promotional activities
Senior National Accounts Executive – Canada

Stanley Black & Decker, Ontario

06/2016 - 01/2018

Managed and grew Tier 1 national partner accounts including Costco, Lowes, TJX, Loblaw, and Best Buy. Created business development pipeline and cross-business growth plans involving product and service sales.

  • Designed sales pitches, customer service strategies and plans utilizing market research and within compliance of provincial regulations.
  • Maintained sales performance, discount performance, and high levels of customer satisfaction that met sales targets and forecasting.
  • Achieved sales growth through product and market share expansion.
  • Utilized customer insights to develop strategic business plan for TJX, which increased sales by 32%.
National Marketing Director

National Concrete Accessories, Ontario

08/2013 - 05/2016

Established corporate marketing programs and led retail strategies for 13 locations across Canada. Developed planograms, operations guidelines and corporate policies. Led strategic and tactical marketing and sales plans to capitalize on market opportunities and increase demand in both B2B and B2C markets.

  • Created mentorship and coaching guidelines Operations and H.R.
  • Managed vendor partners and led annual contract negotiations.
  •  Developed technical print catalogue and e-commerce site for product lines.
  •  Led rebranding of organization as national entity in 2013.
Senior Manager, Marketing Development Product Manager, Drywall Panels

CGC Inc., Ontario

2007 - 2013

Directed all marketing and communications initiatives including customer correspondence, marketing/sale strategies, and budgets. Executed corporate and product marketing plans involving design, creative, media planning, brand development, product promotions, and campaigns. Responsible for in-store promotions, merchandising and POS strategies.

 

  • Launched a new lightweight drywall product – created a multi-faceted product launch strategy successfully exceeding financial objectives and meeting deadlines with interactive events across Canada at all major cities in partnership with Home Depot, which revolutionized the drywall industry.
  • Designed and launched new corporate website in 2010.
  • Managed events including tradeshows, seminars and conferences and charitable initiatives; golf tournaments and fundraisers.
Director, Marketing & Communications

Powersmith’s International Corporation, Ontario

2005 - 2007

Provided key direction on marketing and corporate communication initiatives and campaigns for a provider of sustainable products and services in electricity distribution.

 

  • Headed product plans and channel strategies to build brand equity and profitability to meet/exceed corporate strategies. 
  • Authored copy, creative design and managed content for web site, digital campaigns, sales collateral, technical documents, advertising and promotional pieces.
  • Directed corporate and public relations events, training, seminars, conferences and meetings.
Marketing Manager – Electrical, North America

IPEX Inc. Ontario

2002 - 2005

Managed and supported LAN & WAN across the global network.

  • Project managed and provided onsite support for the installation and configuration of secure LAN’s, WAN’s, VPN’s worldwide to locations such as Belgium, Mexico, England, Germany and North America.
  • Provided 1st and 2nd level support for 20+ locations worldwide.
  • Project managed several implementations including WAN, MS Exchange, Imaging etc.
  • Designed and implemented  Citrix Server Farms servicing Oracle ERP application.

  • Provided support in Microsoft Audit Preparation & Analysis activities

Manager, Marketing, Communications and Public Relations

The MEARIE Group (EDA)

2000 - 2002

Responsible for the planning and oversight of all marketing, communications and public relation functions within the Association. Developed and implemented a multi-faceted marketing and communications strategy and deployed a suitable mix of contemporary, digital, and traditional media while delivering key messages and increasing member engagement.

  •  Developed new branding guidelines and contributed to overall corporate re-branding strategy in 2001.
  •  Editor for quarterly magazine to members and annual general report. Planning and execution of Annual General Meeting.
 
Professional Development
The Canadian Marketing Association

Participated in annual conferences and currently enrolled in Digital Marketing Certificate program.

2012 - Current

The Art of Leadership for Women

Attendee of annual conference since its inception in 2012

2012 - Current

Member of the CPSA

Participated in the CPSA Sales Training – Fundamentals of Selling in 2018.

2018 - Current

Diversity & Human Resources Management

Participated in this skills development program in 2017.

2016 - 2017

Volunteer & Community Involvement
The United Way – Toronto and Halton

Led several successful fund-raising initiatives including a corporate CN Tower Climb.

The Toronto Hospital for Sick Children

Attendee of annual conference since its inception in 2012

The ALS Society

Committee Lead for the Walk to D’Feet ALS – Exceeded financial goals by 25%.

Toronto International Film Festival

Volunteer to host and provide assistance and support to event staff.

Scotiabank Caribbean Carnival

Participated in creating and coordinating section costumes and day of events.

Education & Courses
Areas of Expertise
Process & Policy Improvement
90%
Sales Management
88%
Administration & Contract Management
93%
Strategic Planning
87%
Communications / Public Relations
91%
Project Management (Waterfall/Agile)
85%
Professional Skills
Performance Management60
HR Management20
Operational Effectiveness35
Key Performance Indicators 30
Research & Development20
Technical Skills
Photoshop
Search Engine Optimization
Social Media Marketing
Google Analytics
Office 365
Google Docs
Salesforce
WordPress
Web Analytics
Language Skills
English
French
Spanish

Portfolio

Portfolio

Testimonials

Testimonials

Contacts

Contacts

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