Candace Kane
Marketing, Sales & Operations Professional
Profile
Candace Kane
Marketing, Sales & Operations Professional
Experienced and energetic Marketing Director with over 20 years of experience effectively managing marketing projects from conception to completion. Adept in using digital marketing platforms to increase sales and overall productivity. Experienced in preparing and overseeing online and print marketing campaigns driving successful operations for various industry leaders. Strong organizational, interpersonal and time management skills. Creative and analytical, pragmatic and result oriented professional determined to build market presence and achieve business goals.
Resume
Resume
Employment
Marketing Director (Business Partner)
Art of Change Renovations and Construction, Ontario
02/2018 - Present
Oversee marketing communications, public relations, promotional events, and advertising. Manage company finances, RFQ’s, and staff/contractors. Managed the company website and digital marketing campaigns. Managed sales team and provided costing for small to large contracts.
- Created and launched a new branding strategy – communicate new policies and procedures to staff.
- Developed digital and social marketing campaigns and promotions.
- Spearheaded business development initiatives.
- Helped launch company from Start-up to profitable entity.
- Spearhead special events, community outreach, and promotional activities
Senior National Accounts Executive – Canada
Stanley Black & Decker, Ontario
06/2016 - 01/2018
Managed and grew Tier 1 national partner accounts including Costco, Lowes, TJX, Loblaw, and Best Buy. Created business development pipeline and cross-business growth plans involving product and service sales.
- Designed sales pitches, customer service strategies and plans utilizing market research and within compliance of provincial regulations.
- Maintained sales performance, discount performance, and high levels of customer satisfaction that met sales targets and forecasting.
- Achieved sales growth through product and market share expansion.
- Utilized customer insights to develop strategic business plan for TJX, which increased sales by 32%.
National Marketing Director
National Concrete Accessories, Ontario
08/2013 - 05/2016
Established corporate marketing programs and led retail strategies for 13 locations across Canada. Developed planograms, operations guidelines and corporate policies. Led strategic and tactical marketing and sales plans to capitalize on market opportunities and increase demand in both B2B and B2C markets.
- Created mentorship and coaching guidelines Operations and H.R.
- Managed vendor partners and led annual contract negotiations.
- Developed technical print catalogue and e-commerce site for product lines.
- Led rebranding of organization as national entity in 2013.
Senior Manager, Marketing Development Product Manager, Drywall Panels
CGC Inc., Ontario
2007 - 2013
Directed all marketing and communications initiatives including customer correspondence, marketing/sale strategies, and budgets. Executed corporate and product marketing plans involving design, creative, media planning, brand development, product promotions, and campaigns. Responsible for in-store promotions, merchandising and POS strategies.
- Launched a new lightweight drywall product – created a multi-faceted product launch strategy successfully exceeding financial objectives and meeting deadlines with interactive events across Canada at all major cities in partnership with Home Depot, which revolutionized the drywall industry.
- Designed and launched new corporate website in 2010.
- Managed events including tradeshows, seminars and conferences and charitable initiatives; golf tournaments and fundraisers.
Director, Marketing & Communications
Powersmith’s International Corporation, Ontario
2005 - 2007
Provided key direction on marketing and corporate communication initiatives and campaigns for a provider of sustainable products and services in electricity distribution.
- Headed product plans and channel strategies to build brand equity and profitability to meet/exceed corporate strategies.
- Authored copy, creative design and managed content for web site, digital campaigns, sales collateral, technical documents, advertising and promotional pieces.
- Directed corporate and public relations events, training, seminars, conferences and meetings.
Marketing Manager – Electrical, North America
IPEX Inc. Ontario
2002 - 2005
Managed and supported LAN & WAN across the global network.
- Project managed and provided onsite support for the installation and configuration of secure LAN’s, WAN’s, VPN’s worldwide to locations such as Belgium, Mexico, England, Germany and North America.
- Provided 1st and 2nd level support for 20+ locations worldwide.
- Project managed several implementations including WAN, MS Exchange, Imaging etc.
Designed and implemented Citrix Server Farms servicing Oracle ERP application.
Provided support in Microsoft Audit Preparation & Analysis activities
Manager, Marketing, Communications and Public Relations
The MEARIE Group (EDA)
2000 - 2002
Responsible for the planning and oversight of all marketing, communications and public relation functions within the Association. Developed and implemented a multi-faceted marketing and communications strategy and deployed a suitable mix of contemporary, digital, and traditional media while delivering key messages and increasing member engagement.
- Developed new branding guidelines and contributed to overall corporate re-branding strategy in 2001.
- Editor for quarterly magazine to members and annual general report. Planning and execution of Annual General Meeting.
Professional Development
The Canadian Marketing Association
Participated in annual conferences and currently enrolled in Digital Marketing Certificate program.
2012 - Current
The Art of Leadership for Women
Attendee of annual conference since its inception in 2012
2012 - Current
Member of the CPSA
Participated in the CPSA Sales Training – Fundamentals of Selling in 2018.
2018 - Current
Diversity & Human Resources Management
Participated in this skills development program in 2017.
2016 - 2017
Volunteer & Community Involvement
The United Way – Toronto and Halton
Led several successful fund-raising initiatives including a corporate CN Tower Climb.
The Toronto Hospital for Sick Children
Attendee of annual conference since its inception in 2012
The ALS Society
Committee Lead for the Walk to D’Feet ALS – Exceeded financial goals by 25%.
Toronto International Film Festival
Volunteer to host and provide assistance and support to event staff.
Scotiabank Caribbean Carnival
Participated in creating and coordinating section costumes and day of events.
Education & Courses
Areas of Expertise
Professional Skills
Technical Skills
Language Skills
Portfolio
Portfolio
Testimonials
Testimonials
Contacts
Contacts
Let’s Keep In Touch
For a quick contact scan the QR code to get all my info