Candace Kane
Marketing, Sales & Operations Professional
Profile
Subtitle
Candace Kane
Marketing Communications Professional
A seasoned professional with a history of successdeveloping and implementing strategies to deliverrevenue growth and brand equity. Experienced indiverse financial, retail, construction, and not-for-profitindustries. Leverages new technologies and markettrends for future growth. An exceptional leader who candevelop strong, self-sustaining teams through improvingcommunication and efficiency. Agile, solutions-orientedwith experience supporting C-level executives.
Resume
Resume
Subtitle
Employment
Senior Account Director
Mezzanine Growth
2022 - Present
Developing and leading the execution of clientstrategies and plans while providing ongoing counsel toclients and colleagues to ensure we meet our client’sgrowth objectives.
- Delivering insights and persuasive counsel to clientsthat advance their objectives.• Managing client teams, and overseeing all elements ofcontent strategy and project delivery.
- Ensuring client satisfaction by creating engaging andcaptivating content to increase engagement.
- Coaching colleagues and providing oversight for workdeveloped and delivered by the client team.
- Creating and maintaining productive relationshipswith stakeholders relevant to clients.
- Working collaboratively with leaders across variousindustries to deliver insightful, informed brandawareness and content programs.
Partner/Director
AOC Repairs & Renovations
2018 - 2025
Led the development and execution of strategic marketing initiatives that enhanced brand identity, fosteredbusiness growth, and engaged internal and external stakeholders. Managed and executed dynamic re-brandinginitiative that supported organizations growth and diversification objectives. Assessed and refined processes toleverage efficiencies and minimize costs that increased revenue by 22%. Ensured the brand story, values, andexpertise resonate with clients, partners, and communities. By combining innovative strategies, impactfulstorytelling, and data-driven insights, the organization was able to meet its financial objectives.
- Developed brand identity: new logo, tagline, and aesthetic that conveys the company’s brand values.
- Identifed new market segments, researched and analyzed untapped or underserved markets.
Senior National Accounts Executive
Stanley Black & Decker
2016 - 2018
Appointed to manage and grow Tier 1 national partner accounts including Costco, Lowes, TJX, Loblaw, and BestBuy. Created business development pipeline and cross-business growth plans involving product and servicesales, sales presentations, customer marketing, account pricing, product development, and retention strategies.Maintained sales performance, discount performance, and high levels of customer satisfaction.
- Key contributor to all marketing and sales initiatives for clients including new product introductions.
- Achieved sales growth through product and market share expansion.
- Utilized customer insights to develop a strategic business plan for TJX, which increased sales by 32%.
National Marketing Director
National Concrete Accessories
2013 - 2016
Developed and implemented a comprehensive marketing strategy to drive business growth and integratecorporate acquisitions. Led the development of a new corporate website including overall structure, userexperience, brand creative development, content, and lead generation tactics. Led and implemented a newbrand refresh program to reshape the corporate identity. Designed and developed all key communicationmaterials. Key team participant in multiple product launches and other critical B2C campaigns.
- Developed and implemented re-branding of the organization in 2013.
- Managed vendor partners and led annual contract negotiations.
- Ensured compliance and standards for all products.
Senior Manager, Marketing Development Product Manager, Drywall Panels
CGC Inc.
2007 - 2013
Directed all marketing and communications initiatives including customer correspondence, marketing/sale strategies, and budgets. Executed corporate and product marketing plans involving design, creative, media planning, brand development, product promotions, and campaigns. Responsible for in-store promotions, merchandising and POS strategies.
- Launched a new lightweight drywall product – created a multi-faceted product launch strategy successfully exceeding financial objectives and meeting deadlines with interactive events across Canada at all major cities in partnership with Home Depot, which revolutionized the drywall industry.
- Designed and launched new corporate website in 2010.
- Managed events including tradeshows, seminars and conferences and charitable initiatives; golf tournaments and fundraisers.
Subtitle
Other Experience
Manager, Marketing, Communications & P.R
Electricity Distributors Association (EDA) – 2003 to 2006
Responsible for the planning and oversight of all marketing, communications and public relation functions within the Association. Developed and implemented a multi-faceted marketing and communications strategy and deployed a suitable mix of contemporary, digital, and traditional media while delivering key messages and increasing member engagement.
- Strategic planning; financial reporting, member retention, advocacy and public relations.
- Editor – quarterly publications, annual reports, member communications.
- Event production – annual meetings and seminars and conferencesVolunteer: Chair – ALS Society, Peel – Walk to D’Feet ALSVolunteer – Toronto Hospital for Sick ChildrenUnited Way – Team Lead – Corporate sponsorshipHabitat for Humanity – Team Lead – Corporate sponsorship.
Manager, Marketing, Communications and Public Relations
The MEARIE Group (EDA)
2000 - 2003
- Developed new branding guidelines and contributed to overall corporate re-branding strategy in 2001.
- Editor for quarterly magazine to members and annual general report. Planning and execution of Annual General Meeting.
Subtitle
Professional Development
The Canadian Marketing Association
Participated in annual conferences / Digital Marketing Certificate program.
The Art of Leadership for Women
Attendee of annual conference since 2012.
Member of the CPSA
CPSA Sales Training – Fundamentals of Selling.
Diversity & Human Resources Management
Participated in the skills development program.
Subtitle
Volunteer & Community Involvement
Chair - ALS Society, Peel - Walk to D’Feet ALS
Volunteer - Toronto Hospital for Sick Children
United Way - Team Lead - Corporate Sponsorship
Habitat for Humanity - Team Lead - Corporate sponsorship
Subtitle
Areas of Expertise
Some description text for this item
Subtitle
Technical Skills
Subtitle
Language Skills
Some description text for this item
Contacts
Contacts
Let’s Keep In Touch
For a quick contact scan the QR code to get all my info